Dr. Von Gronberg strategies Essay Example | Topics and Well Written Essays - 2250 words

Dr. Von Gronberg strategies - Essay Example As a move to step up the change process, he intensively used internal competition. Amongst corporate units of the company. Corporate headquarters were started which continued to define targets which served as a framework of expected pursuit. The new CEO should continue with this change process as one of his evolutionary strategies According to Porter 1980 a vertically integrated company can be at a competitive disadvantage because its component manufacturers this will make it lack flexibility because its capital investment in establishing methods forms a barrier in technological change. Kr. Van never ignored the idea of technology in his change process it has been said that to manage a business well is to manage its future, and to manage the future is to manage information. He realized that if your competitor has access to the same information as you, then the question becomes one of the speed and the skill with which you use the information. He knew that ht equality of information analysis and how to use technology to integrate the business around the customer was very critical to the future success of continental (Ohmae, 1982) In the early period of his chairmanship of the executive Board he called for the company to actively strive for the leading positions in technology which was to be on the basis of innovative capability of each individual employee in every department of the company. Though the tire areas innovative potential seemed exhausted he continues to count on further product and process innovations saying that the company was looking for access to fields of technology that were not occupied. Technology brings about competitive advantage a thing that favourably distinguishes a company or its products form those of a competition in the eyes of the customers. This can be enhanced with information technology such as reduced cost, better service through speed of response or information provision, or a feeling by customers that the manufacturer understands their needs and values them because of flexibility and responsiveness (schon, 1983) technology has helped the marketing manages in achieving the objective of getting close to customers and integrating the total marketing system. Hammer and Mangorian (1987) suggested an impact/value framework for understanding the way in which technology can create business opportunities. The potential impact of information technology is classified into three areas. Compression of time, overcoming the restrictions of geography and the restructuring relationships. Time compression takes place through clear communication links between organization units or between parts of the business process. IMPACT/VALUE FRAMEWORK Efficiency Effectiveness Innovation Time Accelerate business process Reduce information Float Create service excellence Geography Recapture scale Ensure global management control Penetrate new markets Relationships By pass intermediaries Replicate scarce knowledge Build umbilical cords. Marketing is concerned with satisfying customers needs by providing products and services which give benefits to the customers value

The Role of Public Opinion in the Downfall of Policies The 1990 Poll Essay

The Role of Public Opinion in the Downfall of Policies The 1990 Poll Tax and the First Employment Contract 2006 - Essay Example The following discussion will explore the theory behind the rights assertion of citizens in reaction to unfair laws and policy reforms of the government, which is becoming very important to the validation of public policy. It is then going to consider the problems that the Conservative Government experienced with the Poll Tax in the 1990s and the French Government in respect to the First Employment Contract 2006. In this section it will illustrate how public opinion doomed these policies to the scrapheap. Carney has proposed that pressure groups have embarked on using the legal system for alternative methods than just setting precedent or using judicial review for ulterior motives than questioning the rule of law. This has occurred because the present legal system does not provide sufficient protection for the environment and he considers three theories of how pressure groups use the legal system which are; as a surrogate political process (Sax); adjunct to the political process; and rights assertion (Dworkin and Rawls). The following section will consider; each of these theories; the application that Carney proposes; and whether the theories of empowerment and grassroots movements provides any insight into providing environmental rights as sufficient access to justice against unfair public policy. The Surrogate Political Process theory argues that courts are completely independent from the political and as Sax argues that it is the only method of social reform that is not possible in the political arena of lobbying and the competing of interests.1 This is the radical form of the argument; however there is a more traditional line of argument as illustrated by Carney: The ability to operate as a surrogate political process the courts must have values which promote a different agenda to that which is being promoted by the traditional political process, and have the ability to ensure that these values are ultimately accepted in the traditional political process.2 The problem with this argument for the political/legal process is that it is not viable in the English Legal System, because of parliamentary sovereignty and the unwritten constitution because the English courts do not have the power to quash laws that are inconsistent with the constitution. In France, however, this is a possibility therefore extreme public reaction as to the First Employment Contract 2006 can result in the laws being quashed by the Courts. Therefore the government before losing in the courts in jurisdictions, such as France, will retract their public policy because of the ultimate failure of the policy due to the unfairness to the public. Adjunct to Political Process: This thesis recognizes the limitations of the court's ability to effect significant social change by itself - rather litigation is seen as another campaign tool - or in the words of David Robinson3 an arrow in the quiver. As a campaign tool litigation can serve a number of purposes. It may if successful legitimize the goal [of the Pressure Group] It may