The Body Shop Marketing Plan In Hull Assignment

The Body Shop Marketing Plan In hull - Assignment ExampleSince it is a socially committed telephoner, Body stag stools more priority to environmental protection and human right protection. take away is one of the most severely populated cities in England. It has a large impost and heritage. Moreover, Hull is one of the heavily industrialized cities in England. The per capita income of people of Hull city is more than that of new(prenominal) people in England. Body shop has reveal business potentials in Hull city, especially in the coming spring season. This report discusses the marketing strategies suitable for body shop to exploit the market potentials of Hull city in the coming spring season. Background Corporate social responsibility and sustainable development atomic number 18 some of the popular business footing in the modern world. These terms got popularity because of the increasing awareness of the people about the protection of environment and the consequences of i njudicious exploitation of natural resources. Corporates in the past heavily exploited the natural resources and hence the environment is facing huge problems now. Modern generation believe that it is the duty of the corporate companies to give something back to the communities in which they prevail and to the environmental protection. ... d.). The Body Shop is the leader in cosmetic industry at present. Founded at Brighton, UK, in 1976, Body shop has expanded its wings to continents much(prenominal) as America, Asia and Europe. Hull is an important British market for the body shop. Hull is a city with immense heritage and people in this city give more importance to the protection of their beauty. The demand for cosmetic products is high in Hull compared to other cities in England. As in the case of many other businesses, cosmetic business depends heavily on seasonal changes. March, April and May (spring) are months with pleasant climate in Hull. During spring, people got out quit e frequently and subscribe in so many activities including beauty care activities. With the help of suitable marketing activities, Body Shop can increase its sales in Hull city during the coming season. This paper analyses the marketing strategies required to position The Body Shop and its products during the spring in Hull. Environment analysis External and internal environments are equally important for a company like body shop to formulate effective marketing strategies. External environment has to be analysed at the macro instruction and micro levels to get more insights into the effectiveness of the marketing strategies of Body shop. External Environment Robens (2007) pointed out that Mergers and acquisitions are two common and prevailing means for company growth in todays business world. They represent options that aim at a very high degree of integration, as opposed to reconciling agreements and joint ventures (p.12). On March 17, 2006, Body Shop announced that it had agre ed to be taken over by LOreal in a ?652 jillion (US$ 1.14 billion) deal. LOreal offered 300 pence a